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Exit Strategy & M&A Readiness: From Vision to Integration
Project Type: Exit Strategy
Exit Strategy
Date: 2023-2025
2023
Role: Marketing Director
Marketing Director
Results:
Acquisition completed by M Group Services in 2024
300% increase in PBIT from rebrand to acquisition
Revenue grew to £300m
Smooth integration delivered through strategic communications, positioning, and stakeholder management
From 2023–2024, I was part of a team that led BGEN’s full exit strategy, recognising the opportunity to position the business for acquisition in the booming energy transition market. I commissioned a market analysis to showcase our growth potential, aligned internal stakeholders, and created all supporting strategic documents for buyers. I engaged directly with acquirers, managed feedback and offer negotiations, and coordinated with the Board and advisors throughout. After the sale, I stayed on to oversee integration and ensure cultural, brand, and operational alignment through to April 2025. The result was a successful acquisition by M Group Services, maximising both valuation and long-term continuity.
